Product and Brand management Essay Example | Topics and Well Written Essays - 3000 words

Product and Brand management - Essay Example According to Forbes and Fortune magazine, HSBC is one of the top 100 power brands in the world. Intraday market capitalization of the company is $122.65 billion (Yahoo Finance, 2012). HSBC operates through four business verticals such as commercial banking, investment banking, global private banking and retail banking (HSBC, 2013a). The company has established more than 7,000 offices across 85 countries in the world. As of 31 December 2012, the company had total asset of more than $2.5 trillion (HSBC Holdings Plc, 2013). The study will focus on discussing retail banking services of HSBC in order to analyze its brand image in front of retail customers of UK. The bank offers retail banking services to more than 50 million customers across the globe. Retail banking services of HSBC is comprised of following offerings. The bank offers personal loan and credit card service to retail customers, worldwide acceptance of credit card of HSBC is helpful for retail customers to purchase their favourite items from shops located in different parts of the world. Core values of HSBC is to be resilient, committed, trustworthy, decisive and capable of taking personal accountability for any losses to customers and other stakeholders due to any misleading activity of the bank. Political environment of UK is stable for operating banking and financial services in comparison to other European countries. For example, banking system in UK is controlled by FSA or Financial Services Authority. Stable regulatory environment will help HSBC to expand its operation in UK. Economic system of UK was affected marginally due to sovereign debt crisis where as countries like Greece, Spain, Italy etc were the worst sufferer during the time Euro zone crisis. Comparatively stable economic environment of UK will provide growth opportunity to HSBC. Many British customers have reported their concern over failure of operational security system of HSBC which can help the